Mexico has over 91 million people and growing. For example, other firms could offer similar grilled burgers. In the case of Burger King, the following are the most notable ecological external factors: The following are the major technological factors affecting Burger King: This part of the SWOT analysis shows the external strategic factors that the firm can use to improve its performance.
It is expectable that Burger King will remain one of the major players in this market. Easily imitable business Limited product mix Low control on franchise model Even though Burger King has moderate differentiation, one of its weaknesses is that its business model and products are easily imitated.
Making SWOT analysis work. With regard to the remote or macro-environment of the fast food restaurant industry, Burger King must prioritize the following concerns: One of the potentially profitable markets is Mexico.
Still, the firm can implement new supply chain policies to address concerns on animal rights and welfare. Housing Industry Association Also, the company could establish new businesses or subsidiaries as part of market development to gain more revenues while reducing the effects of market risks.
However, the company has the opportunity to improve the healthfulness of its products. In addition, Burger King can improve its e-commerce capabilities.
Also, the company can enhance its sustainability performance to exceed expectations and requirements based on environmental protection laws. The transportation cost to Mexico compared to other countries is very minimal.
This give companies a huge customer base to work with. This opportunity gives the companies a reduced risk in investing in Mexico.
Burger King can implement the following recommended strategic adjustments to address some of its most significant concerns: Also, Burger King has the opportunity to improve efficiency to attract consumers who advocate low-carbon lifestyles.
Strong brand image High market penetration Moderate differentiation of products Burger King has one of the strongest brands in the industry.
This part of the SWOT analysis determines the internal strategic factors that create business capacity for continued development. Educators, Researchers, and Students: Solution Summary In a word solution, the response provides excellent information to answer the questions including a list of opportunities, threats and other issues.
Governmental support for globalization opportunity Political stability in major markets opportunity Governmental support for e-commerce opportunity Governments continually support globalization. The Mexican market, which offers a large customer base, lesser competition, and close proximity to the US.
Expanding international trade agreements opportunity Economic stability of the U. Copyright by Panmore Institute - All rights reserved. Therefore, the companies can expect lesser competition when expanding in Mexico. The companies no longer need to wait for the store to be built or spend time and money looking for the location.
The following are the main threats against Burger King:Burger King’s strengths are based on the company’s business capabilities.
This part of the SWOT analysis determines the internal strategic factors that create. Ethics for Burger King will be the corporate social responsibility of towards society and commit itself in the code to encourage diversity among employees, franchisers, business sources, community involvement and sponsorships and prevent discrimination within the company.
Burger King vs. McDonald’s Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years.
Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in as Insta-Burger based in Florida.
Internal Environment Analysis (Critical Issues) Limited control over franchisee Approximately 90% of Burger King restaurants were franchised, a higher percentage than other competitors in the fast-food hamburger category.
Burger King’s long-term performance partly depends on the company’s success in strategically addressing the issues identified in this PESTEL/PESTLE ultimedescente.com external factors in the remote or macro-environment of the fast-food restaurant industry are significant influences on Burger King’s global business.
Burger King International MBA International Business By Wendy B. Machana Burger King International Burger King, previously known as InstaBurger King inis the world’s largest flame-broiled fast food restaurant chain (Daniels, Radebaugh & Sullivan, ).Download